Archive | Strategy

Beat the stock market by satisfying customers

Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan’s University Research Corridor, who found positive stock returns on customer satisfaction far out-distance competitive market measures that have been in play for more than half a century. Using 15 years of audited returns, researchers from […]

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Do we judge distance based on how a word sounds?

From Floon or Fleen to NYC: Symbolic sound demystified in new University of Toronto study Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the University of Toronto, whose new study adds to the body of […]

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Study finds fair trade logo boosts consumer’s willingness to pay

Researchers at the University of Bonn investigate how our brain responds to the ethical logo Products labeled with a Fair Trade logo cause prospective buyers to dig deeper into their pockets. In an experiment conducted at the University of Bonn, participants were willing to pay on average 30 percent more for ethically produced goods, compared […]

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Anxious? Depressed? Blame it on your middle-management position

Individuals near the middle of the social hierarchy suffer higher rates of depression and anxiety than those at the top or bottom, according to researchers at Columbia University’s Mailman School of Public Health. Nearly twice the number of supervisors and managers reported they suffered from anxiety compared to workers. Symptoms of depression were reported by […]

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Sex and violence may not really sell products

Review of 53 studies suggests advertisers may be wasting money If there’s one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn’t true. Researchers analyzed the results of 53 different experiments (a so-called […]

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Measuring customer value? Don’t overlook product returns

When trying to identify “good” customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory product return experiences can actually create a valuable long-term customer whose contributions far outweigh the associated costs, according to a new study in […]

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