Archive | Strategy

Interactivity tools can boost persuasiveness of websites

Messages conveyed on websites may be more persuasive if theses websites are interactive, according to researchers. In a study, participants who visited an interactive antismoking website were more likely than controls to say that smoking was an unattractive behavior, and more likely to agree with the site’s stance against smoking. “When interface features are perceived […]

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How to avoid a bad hire

New study shows how a minor change to a job ad can increase the size and quality of an applicant pool Bad hiring decisions cost employers millions of dollars, damage workplace morale, reduce productivity and account for more than half of employee turnover nationwide. It doesn’t have to be that way according to a new […]

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