Archive | Uncategorized

Measuring the marketing effectiveness of asking versus telling

Boston College researcher finds arousal affects receptiveness to advertising’s questions and answers From “Got Milk?” to “What’s in your wallet?” to “Are you a Mac or a PC?” promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. Henrik Hagtvedt, Ph.D., […]

Continue Reading