Messages conveyed on websites may be more persuasive if theses websites are interactive, according to researchers. In a study, participants who visited an interactive antismoking website were more likely than controls to say that smoking was an unattractive behavior, and more likely to agree with the site’s stance against smoking. “When interface features are perceived […]
Could your email address keep job recruiters from reading your online resume?
Job recruiters may review hundreds of online resumes for a position, often screening them quickly and discarding those that are not appropriate. An applicant’s email address can greatly impact first impressions and affect ones chances of getting hired according to a new study published in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary […]
Look, something shiny! How color images can influence consumers
Study hints at how the brain construes color objects versus black and white When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a study at The Ohio State University, which found that people who were shown product images in color […]
Measuring the marketing effectiveness of asking versus telling
Boston College researcher finds arousal affects receptiveness to advertising’s questions and answers From “Got Milk?” to “What’s in your wallet?” to “Are you a Mac or a PC?” promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. Henrik Hagtvedt, Ph.D., […]
Calling your bluff: Supervisors easily sniff out what drives a worker
Study suggests that selfless behavior is the better strategy to get ahead in the workplace Good supervisors aren’t easily duped by the motives of underlings who go the extra mile – they know when an employee is sucking up to them because of personal ambition, or when such actions truly have what’s best for the […]
When it comes to an opening number, sometimes the best bargaining move is to offer two
New research from Columbia Business School challenges the conventional wisdom offered by a generation of negotiation scholars For decades, almost all negotiation scholars and teachers would have advised that making a range offer, such as asking for a “15 to 20%” discount rather than proposing a single number, would be a bad move–harmless at best, […]