Online buzz forecasts new product performance months before product release

Companies can significantly improve the forecasting accuracy of forthcoming products’ performance by mining online consumer buzz prior to product release, according to a study being published by Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). Social media attention to a firm’s forthcoming products also influences its stock price, […]

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How businesses can maximize revenue when introducing new products

Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management. Forthcoming in Management Science, the study notes a proliferation of new products in the consumer packaged-goods market each year. For example, U.S. […]

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Snobby staff can boost luxury retail sales

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia’s Sauder School of Business. The forthcoming Journal of Consumer Research study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear […]

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Why interest is crucial to your success

Study finds interest in the goals you pursue can improve your work and reduce burnout Maintaining an interest in the goals you pursue can improve your work and reduce burnout, according to research from Duke University. “Our research shows that interest is important in the process of pursuing goals. It allows us to perform at […]

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