Online reviews: When do negative opinions boost sales?

When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people’s opinions of the product. According to a new study in the Journal of Consumer Research, negative reviews that are offset by a politeness-factor can actually help sell the item. “Most of the research on consumer reviews […]

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Location matters when it comes to deal-making, says new study

Toronto – Even six-year-olds know who you sit beside matters, whether you’re in first grade or at a high-powered dinner. But now a new study, using the U.S. Senate Chamber as its laboratory, provides documented evidence of that phenomenon. It shows that where a person is located influences who they interact with and who they […]

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